Did you miss our blog posts? Bicycle Roots has been busier than ever, sometimes a little too busy for regular updates. One thing we’ve been busy with was launching our new website. The new site is now live at www.bicycleroots.com. At the new bicycleroots.com, you can learn all about our store and browse the products that we sell. Soon we will add e-commerce capability to our site so that you can make purchases from our store online.

We also have a new blog, which is at bicycleroots.com/blog.This is where you can find the freshest news and updates from Bicycle Roots. Bookmark it. Write it on your hand. Take a picture with your phone. If you want to know what’s new at the shop, you need to check bicycleroots.com/blog early and often.

Do you want to read our OLD blog? We’re leaving it up here, at bicyclerootsbklyn.wordpress.com. Over time, we will migrate our most popular posts over to bicycleroots.com/blog. For the time being, old news is here, and new news is there.

Now get out and ride!

Photo by Alexandra Uzik for Bushwick Daily.

Photo by Alexandra Uzik for Bushwick Daily


A New York City cyclist biking in the winter. Credit: Getty Images.

A New York City cyclist biking in the winter. Credit: Getty Images.

You Need Warm Clothes

It’s frickin’ nuts how cold it is out there. Even if you’re taking a break from cycling, just walking to the subway is an icy dance with death.

It’s time to get serious about getting dressed in the morning. You CAN handle the cold with the right technical clothing, some preparation, and good layering techniques.

Need a little help? This Weekend Only: Winter Clothing is 20% Off at Bicycle Roots. Take advantage of this limited time sale to get great technical clothing for any outdoor activity.

Winter clothingWhat’s On Sale

The things you need right now are all on sale: Base Layers, Tights, Snow Pants, Jackets, Balaclavas, Hats, Socks, & select Gloves from brands such as Specialized, Endura, Ibex, & 45NRTH. Reflective Vests and Accessories are on sale too, and we’re even taking 20% off Bicycle Roots and Ritte Cycles T-Shirts.

This sale excludes Giro and Gator Sports brand items. Sale ends at 5:00 pm on Sunday, January 26th. No Rainchecks. Cannot be combined with other discounts. Sale prices apply in store only.


How to Stay Warm

Here’s how we’re staying warm this winter. These tips can work for you, too!

  1. Wear wool, silk, fleece, or polypropelene against your skin.
  2. Wear a windproof, waterproof outer layer.
  3. Add layers of insulation in between the inner and outer layer as needed. Knit fabrics are best here.
  4. Cover all of your skin. Leave no skin exposed.

Bike Radar has published a basic guide to winter layering. Read it here.

Don’t Forget the Needy

Winter Coat Drive

Bicycle Roots is a drop off location for the New York Cares Coat Drive. Bring us your gently used winter coats and jackets, and we will bring them to New York Cares. They will be distributed to individuals in need immediately.

The coat drive ends February 7th, but don’t wait til the last minute. Donate your used winter coats and jackets today! You can donate coats at our store at 609 Nostrand Ave, Brooklyn NY, during our store hours.


It’s Our Best Kit Ever

You asked for it, and we delivered. The new Bicycle Roots shop kit is custom made by Sommerville Sports. This bold design rocks our unmistakeable logo and our shop colors of green, brown, and white. The bibs are emblazoned with the words “WELCOME TO BROOKLYN” on the rear end… which is all your competitors will see of you!

The shop kit consists of an EcoGreen jersey in short and long sleeve versions, shorts, bibshorts, a wind vest, and an ATOM wind jacket. We’re especially psyched about the two winter pieces, which will allow you to rock our kit all year long! The shop kit is available for men or women, in race or club cut, in sizes XXS through 5XL.

Whatever and wherever you’re riding… Ride with Bicycle Roots! ORDER NOW.

Behold, the Design…

Long Sleeve Jersey

Long Sleeve Jersey

Short Sleeve Jersey

Short Sleeve Jersey

Back of the Jersey

Back of the Jersey

Bib Shorts

Bib Shorts

How To Get It

The Bicycle Roots shop kit is made to order. The only way to get it is to order online at the Sommerville Sports webstore before December 20th. Production time is 8 weeks. When the kits are ready, they will be shipped to your door.

Hurry! This webstore will only be live for a little while longer. Order your kit today.

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