Bicycle Roots is opening a new store, and we’ve created a crowdfunding project to help us achieve that goal. Read more about how you can help, what we’ll do with the money, and all the awesome rewards you’ll get when you donate:

Bicycle Roots is opening a new bike store, and this is expensive. We’re raising money to help us sign a lease, move our inventory and fixtures, renovate our space, and open to serve the community.

In order to do that we need to raise funds. So we’ve created a crowdfunding project which is online at THIS LINK. Our crowdfunding campaign will last for just 28 days, and we will not receive any money unless we reach our pledge goals. We have a three tiered goal in place in order to increase the likelihood of this happening:

  • At $6,000 we will have enough money to sign a lease
  • At $10,000 we will have enough money to move into the new space
  • At $15,000 we will have enough money to renovate and open the new store

Above that, every penny will still go into improving our new business so that we can serve you better!

Our partner to help us make crowdfunding work is Lucky Ant. In case you haven’t heard of it, Lucky Ant is a bit like Kickstarter and a bit like Groupon. Like Kickstarter, businesses use Lucky Ant to fund new projects, and the projects only get funded if they meet their fundraising goals. But like Groupon, the goods you purchase on Lucky Ant are worth a lot more than you pay for them.

This means that our crowdfunding campaign has two aims:

  1. Raising investment capital -and-
  2. Increasing our exposure to people who need the things we will offer at our new store, like bikes, bike accessories, and professional bicycle service. Translation: when you make a contribution, you get a good deal, so get it while the gettings good!

What kind of good deals? Check these out:

  • $15 buys a Dozen Homemade Donuts: Riding a bike burns lots of calories. Why not refuel with One Dozen Donuts, homemade by Bicycle Roots owner Nechama Levy. They are oh so good and hey, you earned it after that long ride this morning!
  • $15 buys a $25 Gift Certificate: Use this $25 Gift Certificate on any purchase at the store. $25 will more than cover you for all kinds of small repairs, such as flat tire fixes ($13.49), brake adjustments ($10.00) or gear adjustments ($10.00).
  • $35 buys a Bicycle Roots Swag Pack: Show your Brooklyn pride by repping the coolest bike store in the borough! Here you’ll receive the Bicycle Roots Swag Pack: this includes One Bicycle Roots Branded T-Shirt, One Bicycle Roots Water Bottle, and One Bicycle Roots Cycling Cap. ($55 Value.)
    Bicycle Roots Swag Pack, Exhibit A: One T-Shirt

    The Bicycle Roots Swag Pack contains a Bicycle Roots T-Shirt…

    Waterbottle

    …a Bicycle Roots water bottle…

    Cap_Euro_CAP03

    …and a Bicycle Roots cycling cap

  • $50 buys a $75 Gift Certificate: Use this gift certificate on any purchase at the store. Tune ups, for example, cost $75. You can also use this towards the purchase of a bike, equipment, etc.
  • $90 buys a One Hour Bike Fitting Session: Let us help you enjoy cycling better! A professional fit technician will observe your riding position and recommend the ideal components to make your ride as comfortable and efficient as it can be. Coupon covers fitting labor only, not parts. (Parts are 10% off with a fitting.) Sweeeet! ($120 Value.)
  • $150 buys a Personal Shopper & $250 Gift Certificate: Bike shops can be really busy in the spring and summer. Sometimes our friendly salespeople get swamped and we cannot give each customer as much attention as we would like. With this coupon, you will receive a $250 gift certificate AND an after-hours personal shopping session (2 hours length maximum) where we will open our store for you and only you.
  • $175 buys a Bicycle Portrait Print: Local artist Taliah Lempert is famous for her bicycle portraits. Each bike that she portrays is at once a specific bike and a collective symbol of empowerment. For a donation of $175 you will receive a vibrant 15″ x 22″ screen print. Chose from prints in the following series: “Takhion”, “Ryan’s Freedom Deluxe”, or “Fleet”. Each print is one-of-a-kind and handmade with love. ($200 value.)
    Takhion

    “Takhion”

    Ryan's Freedom Deluxe

    “Ryan’s Freedom Deluxe”

    Fleet

    “Fleet”

  • $200 buys a Shop Team Kit: Dress yourself in high performance lycra while repping your favorite bike shop! This cycling kit by Champion-Systems includes one pair of bib shorts, one short sleeve lightweight jersey, and one cycling cap. ($250 value.)
    U Panel Cycling Bib Knickers

    The Bicycle Roots Shop Team Kit contains one pair of bib shorts…

    Raglan_Short_Sleeves_Jersey_with_SidePanel_RaceCut

    …one short sleeve jersey…

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…and one cycling cap.

  • $500 buys a Road or Mountain Cycling Day Trip for 2: Are you curious about long distance road riding or mountain trail riding, but don’t have the right gear or transportation? Let one of our experienced guides take you and a friend on a cycling day trip to one of our favorite area destinations. Choose road riding and feel the freedom of the open road, or choose mountain riding and learn to conquer technical trails. Either way, we will loan you bikes, provide transportation from our store in Brooklyn to the cycling destination and back, and lead you on what’s sure to be a fun ride!
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Try road biking…

...or mountain biking.

…or mountain biking.

  • $500 buys a Personal Shopper & $650 Gift Certificate: Bike shops can be really busy in the spring and summer. Sometimes our friendly salespeople get swamped and we cannot give each customer as much attention as we would like. With this coupon, you will receive a $650 gift certificate AND an after-hours personal shopping session (2 hours length maximum) where we will open our store for you and only you.
  • $1,600 buys one Globe Roll 8 Rare Bicycle – The Globe Roll 8 Rare is painstakingly designed for urban bliss. It features a Reynolds 520 frame with custom cast dropouts, a super low-maintenance Shimano Alfine 8-speed internal hub, and a Gates Center Track carbon belt drive for quiet, clean, and ultra-smooth performance. You’ll sit upright on the bicycle thanks to its custom porteur-style handlebars, and you can carry all your gear on its custom porteur rack. Only 275 Globe Roll 8 Rares were made! With this limited offer you will get a Globe Roll 8 Rare in the size of your choice for $150 off of list price. Only one available, so act fast!
The Globe Roll 8 Rare

The Globe Roll 8 Rare

To purchase one of these great rewards, all you need to do is CLICK HERE and make your purchase. Lucky Ant will place a hold on your credit card for the amount of your pledge, but your card will not be charged unless we meet our fundraising goal by the time the campaign ends on Tuesday, February 19th.

Check out our crowdfunding campaign, give as generously as you can, and choose a reward that you’ll love. Then share the campaign with your friends. We need your help to spread the word and make our campaign a success. We can’t wait to serve you at our new store!

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