It’s Our Best Kit Ever

You asked for it, and we delivered. The new Bicycle Roots shop kit is custom made by Sommerville Sports. This bold design rocks our unmistakeable logo and our shop colors of green, brown, and white. The bibs are emblazoned with the words “WELCOME TO BROOKLYN” on the rear end… which is all your competitors will see of you!

The shop kit consists of an EcoGreen jersey in short and long sleeve versions, shorts, bibshorts, a wind vest, and an ATOM wind jacket. We’re especially psyched about the two winter pieces, which will allow you to rock our kit all year long! The shop kit is available for men or women, in race or club cut, in sizes XXS through 5XL.

Whatever and wherever you’re riding… Ride with Bicycle Roots! ORDER NOW.

Behold, the Design…

Long Sleeve Jersey

Long Sleeve Jersey

Short Sleeve Jersey

Short Sleeve Jersey

Back of the Jersey

Back of the Jersey

Bib Shorts

Bib Shorts

How To Get It

The Bicycle Roots shop kit is made to order. The only way to get it is to order online at the Sommerville Sports webstore before December 20th. Production time is 8 weeks. When the kits are ready, they will be shipped to your door.

Hurry! This webstore will only be live for a little while longer. Order your kit today.

Beginning on December 3rd, 2013, we are switching to our winter hours.

Winter Hours:

  • Monday… Closed
  • Tuesday-Friday… 12:00-7:00
  • Saturday… 12:00-6:00
  • Sunday… 12:00-5:00

We will resume extended store hours in the Spring of 2014.

Winter cycling really is good for your heart

Winter cycling really is good for your heart

Now, the season is definitely not over. This year, the North East is expected to see above-average temperatures and very little snow until January. Winter in New York City is usually fairly mild, and you can ride through it with some preparation.

Here are some ideas to make riding a bike in the winter convenient, easy, and fun:

  • Layer up! Dress strategically for the weather. There are many well-informed articles on the internet on how to dress for winter cycling, including this one by Nick James. While everyone has his or her own style, the concepts are universal: Wear a breathable baselayer, a warm mid-layer, and a wind proof outer layer. Cover all your skin. Wear clothing that moves. Heavier is not better.
  • Be Bright! Strap some powerful bike lights onto your bike. With sunset around 4:30pm nowawdays, you will be riding in the dark. If your lights are battery powered, keep a good supply of fresh batteries at the ready. If they are USB powered, keep them charged. And don’t forget to remove your bike lights from your bike when you lock it up, because thieves will steal them.
  • Get Tuned! If your tires, brake pads, cables, or chain are worn out, this is a good time to replace them. A professional bike mechanic can recommend safety improvements for your particular bicycle, so you can handle winter streets with confidence. Ask the mechanic to show you how to perform a pre-ride safety check, so that your bike ride doesn’t include any nasty surprises.
  • Keep Your Bike Inside! Lots of urban cyclists struggle with heavy bicycles that they don’t want to carry up to their apartments. But if you park your bike on the street overnight, the elements will cause it to rust and corrode much faster. It’s all right to park your bike outside once in a while, but you shouldn’t make a habit of it. If you store your bike inside, its components will work better for longer. And that brings us to…
  • Upgrade! What if your old bike too heavy to carry upstairs? What if it has steel wheels and brakes with next-to-no stopping power? If you’ve been tooling around town on a vintage cruiser all summer, now would be a great time to consider upgrading your bicycle to something lighter and higher performance. Winter is the best time of year to buy a new bike. It’s when bike stores put their older inventory on sale, so you can save hundreds of dollars on a new bike. In the spring, those deals will be much scarcer.
That cute vintage bike can't stop at all. Just sayin'.

That cute vintage bike can’t stop at all. Just sayin’.

This is just the beginning. Stop by our store at 609 Nostrand Ave any time, and our staff will be happy to provide their own personal winter-riding tips and tricks. We all ride through the winter- and you can, too!

Feel The Love

Do you love bikes? Do you love having an independent bike store in the neighborhood? If you answered “yes,” then we love you, too! We love having customers who are our neighbors, our friends, and our riding buddies. We love helping the neighborhood kids fix their bikes. We love it when people get into bike riding. And we love to share everything we know about how to make cycling more fun, more practical, and more a part of your everyday life.

To show the love today, on Small Business Saturday, we’re offering 20% off all merchandise storewide. Take advantage of this one day sale to get the bike you really want, buy a gift for the cyclist in your life, or just stock up on inner tubes. Whatever you buy, we’re sure you’ll feel the love at Bicycle Roots!

Bike accessories for sale at Bicycle Roots

Bike accessories for sale at Bicycle Roots

How It Works

20% off

When you shop at Bicycle Roots today, a 20% discount will automatically be applied to all merchandise at checkout. The only exceptions are items which are already discounted by more than 20%. Discounts cannot be combined. Sale applies to in stock merchandise only. No rainchecks. Sale applies to merchandise only, not labor.

We Can Keep A Secret

Are you buying a holiday present? Do you want to keep it a secret from your loved ones? We offer storage at no extra charge!


This is what your kids want for Christmas

Shop at our store on Small Business Saturday to take advantage of our 20% off sale, and let us hold your items in the store until the very last minute. We can hold your purchases in the store for up to thirty days.

BlueGet $10 Back

If you use an American Express card to spend $10 or more at Bicycle Roots today, you’ll get $10 back from AMEX in the form of a statement credit. All you need to do is register your card before midnight, tonight!

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